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Unconditional Beauty We believe in conquering self-doubt and skin conditions with good for you and on you color. Apply any way you LUV to see yourself. Previous page CONSCIOUS COLOR COSMETICS LUV + CO. is a conscious cosmetic brand offering color essentials in diverse shade ranges. We love clean yet colorful products that enhance the spirit and mood. Our heart healthy products are 100% natural or made with organic ingredients. Multi-tasking, non-irritating make-up that covers, conceals, and conquers skin conditions. LUV + CO. Lip & Eye Essentials Visit the Store Melanin Match Foundations We offer three formulas of foundation in a total of 40 shades in the medium, deep to rich skin tones. CONSCIOUS BEAUTY TO US Conscious. Woke. It's a heart thing. The LUV + CO conscious beauty standard means that products are mindfully formulated without ingredients on our Gets NO LUV list that are proven to cause disproportionate harm to black women and communities of color so you can be happy, healthy & equipped to take care of yourself and those around you. Made with love, from our heart to yours. Next page
ULTRA MOISTURIZING LIPSTICK: Our moisturizing satin finish lip color is infused with a botanical complex to help your lips feel supple and look smooth
CLEAN BEAUTY FORMULA: Natural lipstick made with 80% organic ingredients, paraben-free and dye-free
LUX-BOHO PACKAGING: Gold foil logo and foil embossing surrounded by florals on the exterior packaging presents an upscale, modern bohemian flair
10 VIBRANT DYE-FREE SHADES: Ranging from nudes, pinks, reds, browns and plums – each one delivers high pigment without synthetic dyes